In order to ensure transparency and give you more control over your personal information, this privacy policy (“Privacy Policy”) governs how we, Bay AI, Inc. (“Bay AI”, “we”, “our” or “us”) use, collect and store personal information that we collect or receive from or about you (“you”) in connection with bay.security (the “Website”) and the services provided therein (the “Services”).
We greatly respect your privacy, which is why we make every effort to provide a platform that would live up to the highest user privacy standards. Please read this Privacy Policy carefully, so you can fully understand our practices in relation to personal information. With respect to Israeli privacy law, you are not legally required to provide us with personal information, and the provision of your personal information is voluntary and is provided based on your free will and consent. However, please note that if you choose not to provide certain information, we may not be able to provide you with the full range of the Website or Services or respond effectively to your requests. Important note: Nothing in this Privacy Policy is intended to limit in any way your statutory rights, including your rights to a remedy or other means of enforcement.
Table of contents
- What personal information we collect, why we collect it, and how it is used
- Customer Information
- How we protect and retain your personal information
- How we share your personal information
- Your privacy rights
- International transfers of personal information
- Use by children
- Interaction with third party products
- Analytic tools / Cookies
- Contact us
BAY AI’s mission is to help organizations securely adopt AI agents and AI-powered tools across enterprise endpoints by providing visibility, governance, monitoring, and policy enforcement for agentic activity.
This Privacy Policy can be updated from time to time and, therefore, we ask you to check back periodically for the latest version of this Privacy Policy. If we implement material changes in the way we use your personal information, in a manner that is different from that stated at the time of collection, we will notify you by posting a notice on our Website or by other means and take any additional steps as required by applicable law.
What personal information we collect, why we collect it, and how it is used
We Process the Following Personal Information:
Personal information provided through the Services. We collect personal information that you voluntarily provide, including your full name, email address, password, as well as any other personal information that you decide to provide us. We also collect the contact and billing information of our customers.
Personal information provided through the Website. When you request a demo or otherwise contact us through the Website, we collect the information you voluntarily submit: your full name, work email address, company name, and job title, along with any other information you choose to provide.
Personal information automatically collected.We automatically collect certain information through your use of BAY AI’s Services and Website, such as cookie, pixels, tracking technologies and similar identifiers (“Technologies”), your Internet protocol (IP) address, and other device identifiers that are automatically assigned to your device, browser type and language, geo-location information, hardware type, operating system, internet service provider and other personal information about actions taken through the use of the Services and Website.
Personal information you provide to us in person. For example, when you visit one of our exhibition booths or attend one of our events and you provide us with your contact details.
Personal information we collect from online interactions. For example, if you attend a webinar, contact us via social media or otherwise interact with our business, including as a representative of a current / prospective customer, supplier or partner, we track and make a record of those interactions, which may contain your contact details, such as full name, email address, messages and any other personal information that you decide to provide us with.
We process personal information for the following purposes:
To provide you with the Services. We will use the personal information, including, without limitation, for the following purposes: (i) allow you to create an account; (ii) to provide you the Services and to process your requests; (iii) contact you with service-related communications (for example, to provide the Services, respond to inquiries, send security alerts, or provide transactional or administrative notices); (iv) fulfill any instruction and/or request made by you in the context of the Services; (v) send you push notifications and/or emails and notifications regarding your account or certain features of the Services, including, updates pertaining to your subscription, and related to the services we provide you with; (vi) to personalize your experience with our Services; (vii) to allow you to create more users and administrate your users; and (viii) to generally administer and improve the Services;
To allow you to make use of our Website. We will use your personal information to allow you to make use of our Website, including, (i) if you request a demo, we will use your personal information to process and answer your request for a demo; (ii) to answer your questions and to allow you to communicate with us (e.g., by using the Website chat); (iii) to analyze your use of our Website and to improve our Website; and (iv) to customize your experience.
For Administrative Purposes. BAY AI use your personal information (i) to respond to your questions, comments, and other requests for customer support, or information, including information about potential or future services; (ii) to provide you with the BAY AI Services; (iii) for internal quality control purposes; (iv) to establish a business relationship; and (v) to generally administer the BAY AI Services;
To Market our Website and Services.BAY AI uses personal information to market the BAY AI Services. Such use includes (i) notifying you about offers and services that may be of interest to you; (ii) tailoring content, advertisements, and offers for you, including targeting and re-targeting practices; (iii) conducting market research; (iv) developing and marketing new products and Services, and to measure interest in BAY AI’s Services; (v) other purposes disclosed at the time you provide information; (vi) as you otherwise consent; (vii) communicating with you for marketing and promotional purposes, including by sending you emails or messages (including text/SMS/WhatsApp or similar messaging services) or by calling you (including via AI voice agents and/or automated or recorded messages); and (ix) any other purpose disclosed at the time you provide your information or with your consent. You may opt out of marketing communications as described below.
De-identified and Aggregated Information Use. We may create and use de-identified and/or aggregated information to operate, analyze, improve, and develop our Services. We may share such de-identified and/or aggregated information with third parties for lawful purposes.
Cookies and Similar Technologies. We use Technologies to automatically collect information through the Website and Services, which in certain cases could be considered personal information. We use Technologies that are essentially small data files placed on your device that allow us to record certain pieces of information whenever you visit or interact with the Website and Services. For detailed information about the specific cookies and similar technologies we use, please see our Cookies Notice, available at https://bay.security/cookies. If you would like to opt out of the cookies and similar technologies we employ on the Website and Services, you may do so by blocking, deleting, or disabling them as your browser or device permits or by changing your setting and preferences.
The lawful bases we rely on for processing personal information are (if and when applicable):
- The data subject has given consent to the processing of his or her personal information;
- Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract;
- processing is necessary for compliance with a legal obligation to which the controller is subject; and/or
- Processing is necessary for the purposes of legitimate interest.
Customer Information
For the avoidance of doubt, BAY AI is processing Customer Information (as defined below) on behalf of the applicable customer. Therefore, the customer is the party responsible for the security, integrity and authorized usage of Customer Information in the context of the services and also for obtaining consents, permissions and providing any required data subject rights and fair processing notices required for the collection and usage of such Customer Information. The customer is the sole responsible to ensure that the use of the Services is permitted under the applicable laws and jurisdictions.
BAY AI has a contractual relationship with its customers. In the context of BAY AI’s Services, the customer can decide which information, including names, emails, (“Customer Information”) the customer will allow BAY AI access to. To the extent we process Customer Information on behalf of a customer, such processing is governed by our agreements with that customer, and the customer is responsible for providing appropriate notices to individuals and for responding to requests to exercise data subject rights. If you have any questions related to Customer Information processed on behalf of a customer, please contact that customer directly.
How we protect and retain your personal information
Security. We implement and maintain industry-standard technical, organizational and security measures designed to protect your personal information. However, please note that we cannot guarantee that the personal information will not be compromised as a result of unauthorized penetration of our servers. As the security of information depends in part on the security of the computer, device or network you use to communicate with us and the security you use to protect your user IDs and passwords, please make sure to take appropriate measures to protect this information.
Retention of your personal information. Your personal information will be stored until we proactively delete it from our records, or until you send a valid deletion request. Please note that in some circumstances we store your personal information for longer periods of time, for example (i) where we are required to do so in accordance with legal, regulatory, tax or accounting requirements, or (ii) for us to have an accurate record of your dealings with us in the event of any complaints or challenges, and/or (iii) if we reasonably believe there is a prospect of litigation relating to your personal information or dealings.
Your privacy rights
The following rights (which may be subject to certain exemptions or derogations) shall apply to certain individuals (some of which only apply to individuals protected by specific laws):
- You have the right to withdraw consent to the processing, where consent is the basis of processing.
- You have the right to request access to your personal information held by us, along with details on how it is processed, subject to certain conditions. You have the right to demand rectification of inaccurate personal information about you. We will promptly correct any information found to be incorrect.
- You have the right to object to unlawful data processing under certain conditions.
- You have the right to the erasure of past personal information about you (your “right to be forgotten”) under certain conditions.
- You have the right to demand that we restrict the processing of your personal information, under certain conditions, if you believe we have exceeded the legitimate basis for processing, the processing is no longer necessary, or if you believe your personal information is inaccurate.
- You have the right to data portability of personal information concerning you that you provided us in a structured, commonly used, and machine-readable format, subject to certain conditions.
The personal information we collect is not used for automated decision-making and profiling, except for automated processes in the context of marketing. As stated above, you can opt out of direct marketing by contacting BAY AI directly or by following the instructions through the unsubscribe options in our email messages.
You can exercise your rights by contacting us at privacy@bay.security. You may use an authorized agent to submit a request on your behalf if you provide the authorized agent written permission signed by you (where this is permitted by applicable law). To protect your privacy, we may take steps to verify your identity before fulfilling your request. Subject to legal and other permissible considerations, we will make every reasonable effort to honor your request promptly in accordance with applicable law or inform you if we require further information in order to fulfil your request. When processing your request, we may ask you for additional information to confirm or verify your identity and for security purposes, before processing and/or honoring your request. We reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive. In the event that your request would adversely affect the rights and freedoms of others (for example, would impact the duty of confidentiality we owe to others) or if we are legally entitled to deal with your request in a different way than initially requested, we will address your request to the maximum extent possible, all in accordance with applicable law.
Marketing emails – opt-out:You may choose not to receive marketing email of this type by sending a single email with the subject “BLOCK” to privacy@bay.security. Please note that the email must come from the email account you wish to block. Alternatively, if you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails, and we will process your request within a reasonable time after receipt.
International transfers of personal information
In order to run our business and provide our Website and Services to you, we transfer personal information to certain countries around the world, including to our affiliates and service providers, many of whom are located outside of your jurisdiction. Therefore, your personal information may be processed in countries with privacy laws that are different from privacy laws in your country. Whenever personal information is transferred internationally, we ensure it is protected by using Standard Contractual Clauses or other lawful mechanisms:
- making sure the destination country has been deemed by the European Commission to provide an adequate level of protection for personal information; and/or
- by executing data onward transfer instruments such as data processing and protection agreements.
According to the Israeli law, by providing your consent to this Privacy Policy, you acknowledge and agree that Personal Information relating to you may be transferred to and stored outside the borders of Israel, in accordance with applicable law and for the purposes described herein.
Use by children
We do not offer our products or Services for use by children and, therefore, we do not knowingly collect personal information from, and/or about children under the age of 18. If you are under the age of 18, do not provide any information to us without the involvement of a parent or a guardian. In the event that we become aware that you provided personal information in violation of applicable privacy laws, we reserve the right to delete it. If you believe that we might have any such information, please contact us at privacy@bay.security.
Interaction with third party products
We enable you to interact with third party websites, mobile software applications and products or services that are not owned, or controlled, by us (each, a “Third Party Service”). We are not responsible for the privacy practices or the content of such Third Party Services. Please be aware that Third Party Services can collect personal information from you. Accordingly, we encourage you to read the terms and conditions and privacy policies of each Third Party Service.
Contact us
For any questions, concerns, or to exercise your privacy rights, please contact us at privacy@bay.security.